96: Using Your Brand Story To Secure Business Grants w/ Paulana Lamonier

Name: Paulana Lamonier

Business Name: Black People Will Swim

Current Title: Founder

Location: Long Island, NY

Educational Background: B.A. in Journalism

About Paulana:

Paulana Lamonier is the founder of Black People Will Swim, a purpose-driven organization working to smash the stereotype that Black people don’t swim.

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After learning how to swim with the help of coaches in 2009 at CUNY York College, Paulana nurtured her love for swimming and became inspired to teach others how to conquer their fear of water. For over a decade, she has shared her passion for swimming by working with swim clubs, teams, and gyms to build a community with her students.

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She’s also a multimedia journalist who has made a career out of telling compelling stories. She’s written for Fast Company, Forbes, Complex Magazine, and interviewed the likes of Queen Latifah, Loni Love, Venus Williams, and more.

DURING THIS EPISODE YOU’LL LEARN:

• Why it’s important to have a brand story
• Key elements you should have in your brand story
• Why it’s important to be transparent in business
• How to use the S.O.A.R method to secure grants 
• What you should have before applying for grants
• Mistakes people make when applying for grants
• Where to find small business grants

For complete show notes and resources mentioned for this episode go to: blacktobusiness.com/96

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