90. Building Your Online Course

Expand Your Brand: Mastering Online Course Creation with Michael J. MacDonald

Join Michael J. MacDonald, a seasoned expert in digital marketing and course development, as he unveils essential strategies for building successful online courses. In this comprehensive session, Michael shares his vast experience on creating dynamic content, leveraging personal branding, and effectively timing course releases for maximum impact.

🔥 What You'll Learn:

• Platform selection for course development and marketing.
• Audience analysis for targeting the right demographic.
• Harnessing data from social media and email to boost your brand.
• Cost-effective video production tips, from iPhone basics to pro setups.
• Designing engaging visuals with Canva and Adobe Photoshop.
• Personalizing course scripts and monetizing through additional formats like ebooks.
• Utilizing interactive course elements for improved student engagement.
• Structuring pricing strategies and subscription models for your courses.

🚀 Top Takeaways:

• Implementing practical recommendations for beginners starting with minimal equipment.
• Designing impactful thumbnails and visual elements for promotional material.
• Exploring the best video editing tools that fit your budget.
• Creating an immersive course experience with live sessions and quizzes.
• Insights into Michael's marketing prowess in the digital and physical retail space.
• Learning how to employ AI, such as Chat GPT, to enhance your course creation.
• Deep dive into Michael's own process of building his thriving Macpac community.

✨ Bonus Offers:

• Michael shares his affiliate link to mjmautomation.com for tools that streamline online content creation.
• Exclusive behind-the-scenes look at Michael's studio in the next session.
• Live interactions with industry peers, offering contextual advice tailored to specific business needs.

⏱ Course Launch Timing:

• All program content to be uploaded by the end of the month.
• Open house Q&A session with Michael for personalized guidance.

🛠 Equipment and Software Recommendations:

• Budget-friendly and mid-level equipment options for podcasting and video production.
• Insights into using editing software such as Capcut, Adobe Premiere, and Final Cut.

🤝 Community and Continuous Learning:

• Insights into adding value to the customer experience with customized scripts.
• Strategies to build and grow an engaged learning community with your online course.

Don't miss this opportunity to level up your online presence and course offerings. Whether you're a budding entrepreneur or an established educator, this session with Michael J. MacDonald will give you the tools to grow your business and make money from your brand.

▶️ Be sure to follow Michael on YouTube and Instagram for more insights and updates on mastering online course creation.

👓 Stay tuned for the next session where Michael will unveil his studio setup, simplifying content creation for all levels of course developers!

► Join us, refine your online course strategy, and be part of an ever-growing community of digital educators and marketers.

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