321: How Shontay Lundy Got Black Girl Sunscreen in Every Target in America

Shontay Lundy, Founder of Black Girl Sunscreen is in the guest chair today. In 2016, Shontay realized she was tired of using sunscreen that left a white residue on her dark skin. So she decided to leverage her MBA and knack for business to develop a melanin-friendly option. Since then, Shontay has emerged as a thought leader and innovator in the beauty industry and her success has been chronicled by Forbes, Business Insider, Teen Vogue, InStyle, and countless other national publications. In just a few years, Black Girl Sunscreen has made its way to Ulta, CVS, Walgreens, Macys.com, NordstromRack.com, FSA.com, Ross, TJ Maxx, and specialty retailers across the globe.

In episode 321, Shontay shares:

• How she grew Black Girl Sunscreen into 10,000 doors and eight retailers 
• What it took to prove the concept of sunscreen for dark skin
• How she drives her business on intuition and clever strategizing 

Check out episode 321 and others on Apple Podcasts, Spotify, and YouTube 

This episode is brought to you by:

Shopify. Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.

Links mentioned in this episode

• www.blackgirlsunscreen.com
• https://www.instagram.com/blackgirlsunscreen/ 
• Contact@blackgirlsunscreen.com 

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Guest Social Media Info

• https://www.instagram.com/blackgirlsunscreen/ 
• https://www.instagram.com/shontay_lundy/