3 ways to create a truly original design | Lope Gutierrez-Ruiz

In a world where design trends are quietly converging — same color palettes, same typography, same illustration styles — how do you make work that actually looks different? Designer and TED Fellow Lope Gutierrez-Ruiz distills his answer into three sharp, counterintuitive ideas, ticking through his studio’s own funky creations to show how you can make things that stand out.

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