#2834: How To Create Your “Blue Ocean” In Business

Imagine a red ocean where fish are fighting for limited food, and the water turns red because of all the competition. Now, a blue ocean is like a calm sea with plenty of food for everyone. The idea is to be in a crowded market (the red ocean) but create your unique spot with plenty of opportunities (the blue ocean). 

Today, I’ll share tips on avoiding conflicts with others and having your own space! Tune in now!

Show notes:

[07:01]#1 Find a space where activity is already happening.

[19:31]#2 Identify what is happening that you can diverge from.

[26:12]#3 Make your marketing focus on emphasizing this difference and making sure everyone understands that difference.

[28:43]Recap

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