#2493: Why Your Product Isn’t Selling

As we are all salespeople on some level, whether we sell products, services, or ourselves to potential employers, it is important to ensure that our product is marketed effectively.

In this class, I’ll discuss why some products fail to sell. I’ll share three common reasons why products fail to sell: targeting the wrong audience, focusing too much on creating the product and not enough on marketing it, and not promoting the product enough.

To be successful in marketing, one needs to be relentless, consistently reminding potential customers of the product’s existence and having a marketing system in place. Listen now!

Show notes:
[6:20]#1 You’re talking to the wrong people.

[12:10]#2 You are focused on creating the product instead of marketing and selling it.

[20:38]#3 You’re not talking about your product enough.

[23:12] Recap

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1507: Preach To The Choir, Dummy!

1193: Focus: The Force Multiplier

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