141: How To Effectively Pitch The Media & Leverage Thought Leadership To Grow Brand Presence w/ Tequilla White

Are you struggling to get your brand’s story heard in a sea of noise? This episode will provide you with solutions to your many PR questions. We played host to Tequilla White, the founder, and owner of TWPR, a full-service communications consultancy that specializes in amplifying the stories of purpose-driven brands.

In this episode, Tequilla shares how her love for reading as a child inspired her to become a storyteller and what exactly the role of a publicist entails. She also gives us an inside look into how TWPR positions clients for top-tier publications and how brands can prepare themselves to be featured.

But the benefits of being featured in newsworthy media outlets don’t stop there. Tequila explains how any brand can become a thought leader in their industry and when to send pitches for publications around important events.

If you’re looking to use leadership and media coverage to drive sales, don’t miss Tequilla’s insights on this topic. Plus, she’ll also dive into the role of social media in effective media pitching and why outsourcing your PR is a better choice than the DIY approach.

Don’t miss out on this valuable episode – tune in now!

DURING THIS EPISODE YOU’LL LEARN:

• The role of a publicist or PR agency

• What public relations is not

• How to know the right time to get media coverage

• Debunking the myths of public relations

• Outsourcing vs. doing it yourself

• Common mistakes businesses make when pitching

• How businesses can use PR to drive brand visibility 

• The importance of thought leadership

Don’t miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/141

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