Justin Burns is a digital entrepreneur, sales expert, and founder of Maestro, a platform empowering creators to monetize digital products, courses, and memberships. After transitioning from a sales career to online business in 2008, Justin has sold digital products to over 30,000 customers worldwide. He helps entrepreneurs create “digital real estate” by building scalable, location-independent businesses that generate income through education and online communities.
Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.
Key Takeaways
-
Justin’s success was built on sales mastery, perseverance, and seizing digital opportunities before they were mainstream.
-
Digital products offer an opportunity to create income through memberships, courses, and online summits without geographical limits.
-
Most people delay launching products while waiting for perfection — pre-launch validation is the key.
-
Success comes from solving real problems, not from chasing money or hype.
-
Meditation, affirmations, and mindset reprogramming play a crucial role in his long-term growth.
Topics
From Sales Hustler to Digital Entrepreneur
-
Justin started in sales at Best Buy, discovered his skillset, and later became the top salesperson at a major cell phone company.
-
Fired from his job unexpectedly — but that opened the door to his digital business journey.
-
A chance meeting led him to the world of digital products in 2008, before online courses became mainstream.
The Power of Digital Real Estate
-
In 2008, Justin learned people were selling digital products globally, even as most people were unaware of this growing market.
-
Attended one of his first webinars and saw $30,000 made in an hour, which shifted his entire paradigm.
-
Realized that failure and setbacks created momentum that allowed him to thrive in the digital space.
Launching Products by Pre-Selling
-
Teaches entrepreneurs to launch products before creating them—using simple landing pages, ads, and early buyers to validate ideas.
-
Encourages creators to focus on the buyer’s “DNA pattern”—if a few strangers buy, thousands more likely will too.
-
Uses online summits with guest speakers as a powerful lead generation strategy for memberships and coaching programs.
Shifting Mindset Through Reprogramming
-
Early limiting beliefs around money and success were replaced with custom affirmations and daily repetition.
-
Recorded himself reading affirmations and replayed them daily during walks to rewire his subconscious.
-
Attributes much of his success to inner work combined with digital skill-building.
Maestro and Helping Others Build Digital Empires
-
Through Maestro, Justin helps creators build courses, memberships, and recurring revenue streams.
-
Simplifies the tech barriers many creators face while empowering them to monetize their expertise or curate others’.
📢 Announcement: Learn about our Apartment Investing Mastermind here.
Round of Insights
Failure that set Justin up for success: His first digital business failed, leading to foreclosure risk. A sales mentor told him, “Nobody’s coming to save you.” That moment fueled his resilience and led to his first $20K month shortly after.
Book recommendation:
-
The Expert Code by Justin Burns — his bestselling book on building digital businesses, available on Amazon.
-
Mastery by Robert Greene and 50 Cent — taught him the difference between dabbling and mastering his craft.
Daily habit: Morning meditation and daily affirmation rewrites—recording and listening to his own custom affirmations during walks.
#1 insight for launching a digital product: Pre-launch first. Validate your idea with real buyers before building the full product. Small test groups reveal large-scale opportunities.
Favorite restaurant in Chicago, IL: Home Run Inn Pizza.
Next Steps
-
Follow Justin on Instagram at @ceojustinburns
-
Explore Miestro for building your own course or membership site
-
Start validating your digital product with pre-launch offers and real-world feedback
Closing Call to Action
Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.