Dr. Noah St. John is a success coach, author of over 25 books, and creator of the Power Habits® and Afformations® systems. Known as the “Father of Afformations,” he has helped entrepreneurs, real estate professionals, and CEOs break income ceilings and reclaim their time. Through his inner and outer game framework, Noah empowers people to double or triple their results in 12 weeks or less—without sacrificing their well-being.
Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.
Key Takeaways
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Noah teaches that success requires mastering both the inner game (beliefs, mindset) and the outer game (strategies, systems).
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His Power Habits® system helps clients remove “head trash” and achieve hockey-stick growth—600% or more in some cases.
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Afformations® are empowering questions that replace traditional affirmations and rewire the brain for success.
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Inner beliefs impact every area of life—health, wealth, relationships—and must be addressed to sustain growth.
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Entrepreneurs often struggle not from lack of effort but from mental blocks they don’t know they have.
Topics
The Inner and Outer Game of Success
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Inner game: beliefs, mindset, subconscious patterns—what drives behavior behind the scenes.
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Outer game: visible strategies like marketing, systems, sales funnels.
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Success comes when both are aligned—most people over-focus on one and neglect the other.
Power Habits® Framework
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Developed after decades of studying what top performers do unconsciously.
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Based on 11 core habits—most people start with Afformations® as a powerful foundation.
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Noah’s clients often break through income ceilings and reclaim 1–3 hours per day within weeks.
Afformations® vs. Affirmations
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Traditional affirmations (e.g., “I am rich”) often feel fake and are rejected by the subconscious.
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Afformations® flip statements into questions (e.g., “Why am I so rich?”) to trigger the brain to find validating evidence.
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This method helps focus on what you have, not what you lack—shifting identity and reinforcing belief.
How Trauma and Limiting Beliefs Block Growth
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Noah’s system identifies “head trash”—the mental blocks that cause self-sabotage.
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Most people drive through life with one foot on the gas and one foot on the brake.
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Removing internal resistance allows rapid external growth.
Real-World Results
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Client Charles gained $1.8M in 10 months after adopting Noah’s system.
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Another client scaled from six figures to multi-billion-dollar hotel deals.
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Outcomes are repeatable across industries by aligning mindset and actions.
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Round of Insights
Failure that set Noah up for success: Surviving a suicide attempt at 25 led him to discover his purpose and develop the Power Habits® system.
Digital or mobile resource: FreeGiftFromNoah.com – Custom GPT called the “Million Dollar Business Gap Finder” to help entrepreneurs identify blind spots.
Book recommendation: The 7 Habits of Highly Effective People by Stephen Covey – Noah’s inspiration for becoming a coach and author.
Daily habit: Practicing Afformations® daily to reinforce mindset and reset inner focus.
#1 insight for mastering the inner game: You must identify and remove the subconscious resistance (your “foot on the brake”) to unlock lasting success.
Next Steps
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Access Noah’s course for real estate pros at PowerHabitsRealEstate.com
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Try the Afformations® technique to shift from self-doubt to confidence
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Use the “Million Dollar Business Gap Finder” at FreeGiftFromNoah.com to uncover your growth blind spots
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