The battle: Copy vs Content vs SEO

Welcome to part 1 of a 3-part series!! We will be discussing the difference between a copywriter, a content writer and an SEO specialist, in this episode. This is particularly important for when you are looking to expand your team for your business. Copy, Content and SEO –  all three of these areas are extremely important, however in business we tend to focus on one area more than the other. Why does everyone seem to focus on the copywriting part of their business, and not on their content or SEO?

• Are you consistent with your podcast episodes, but still are not hitting your download goals?
• Do you write a lot of blog posts, but still no one can find it?
• Are you promoting your business non-stop , but your sales do not match?

Copy is your sales/marketing, Content is your meat and potatoes and SEO is your secret sauce. You need all three ingredients to be successful in making this work. You do not want to be all copy and no content; all excitement, with no meat and potatoes. You also do not want to be all meat and potatoes, with no way of tailoring that content to the right audience at the right time. You will always have one unhappy customer or no continuous customers!

Not knowing the difference between copy, content and SEO and how it applies to your business, can be the reason why you are not where you need to be. Let’s get visible!

Sign up today for our next Girl Get Visible workshop! If you go to girlgetvisible.com/the-workshop you will be able to join our waiting list.