What does it take to navigate the business side of college and professional sports? In this episode with Adam Spencer, a seasoned sports agent and business consultant shares insights into the business of managing professional athletes. Adam breaks down the NIL (Name, Image, and Likeness) revolution, explaining how social media is now a critical factor in an athlete's marketability and how NIL legislation is opening up new financial opportunities for college athletes. We explore how these policies interact with social movements and demographics, fundamentally altering the landscape of college athletics. Adam also discusses the balancing act of managing an athlete's performance on the field and their brand off it, drawing from his experiences with European soccer. Additionally, we discuss the increased awareness among millennials and Gen Z athletes regarding mental health and personal branding, comparing American youth sports programs trends to the European club system. This episode is packed with invaluable advice and insights into the ever-evolving business of sports management.
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