Jessie Lang is a real estate investor, author, and educator who scaled her rental portfolio from 11 to over 70 units in just a few years. Based in Columbus, Ohio, Jessie specializes in the BRRRR method, systems-based renovations, and portfolio management with a lean remote team. She is the author of Rentals Made Easy, a tactical step-by-step guide for scaling rental properties with clarity, confidence, and consistency.
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Key Takeaways
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Jessie started as an “accidental landlord” and slowly scaled through house hacking before fully committing to real estate in 2018.
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Using the BRRRR method, she grew from 11 to 70+ units in just 3–4 years—many with zero of her own money left in the deal.
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Renovating with standardized finishes, materials, and a trusted GC enabled her to scale quickly and manage efficiently.
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Prioritizing function and safety over cosmetics helps avoid lawsuits and ensures tenant satisfaction.
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Her book Rentals Made Easy distills her entire system—from acquisition to refinance to management—into a tactical playbook.
Topics
From Accidental Landlord to Full-Time Investor
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Bought her first condo in Austin, TX, house hacked with roommates, and stumbled into rentals.
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Moved to Columbus in 2018 and began wholesaling to generate income, eventually shifting to holding rentals.
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Her first 11 units took nearly a decade; the next 60+ came within a few focused years using BRRRR.
Mastering the BRRRR Method
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Buy under market value (targeting 75% all-in relative to after-repair value).
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Renovate with a standardized finish package and the same GC on over 40 projects.
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Rent to long-term tenants after careful screening to minimize turnover.
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Refinance with DSCR loans to pull all invested capital out (and sometimes extra).
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Repeat using funds recycled from previous deals.
Why Renovation Standards Matter
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All homes have identical materials: flooring, lighting, paint, hardware—enabling bulk buying and easier maintenance.
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Having one go-to GC has streamlined every deal and built mutual trust and speed.
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Focuses on functional upgrades and safety (handrails, smoke detectors, hot water, secure windows) to avoid costly litigation.
How BRRRR Unlocks Scalability
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The ideal deal involves being “all-in” at 75% of the after-repair value—allowing full capital return at refi.
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In her best years, Jessie pulled out $20–30K per deal, tax-free, to fund the next property.
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Emphasizes careful comp checks, rental projections, and keeping a conservative margin in every deal.
What Her Book Covers
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Rentals Made Easy is a no-fluff tactical guide with real numbers, examples, and repeatable systems.
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Includes her exact processes for deal analysis, construction, tenant screening, and long-term management.
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Also runs a Facebook group and coaching program to help other investors launch and scale.
Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.
Round of Insights
Failure that set Jesse up for success: Delayed hiring due to fear—did everything solo for too long. While it slowed her down, it taught her every part of the business.
Book recommendation: Die With Zero — a mindset-shifting book that helped her rethink financial priorities and balance income with lifestyle.
Daily habit: Long walks with her dog—sometimes listening to podcasts, sometimes just thinking. It’s her mental clarity ritual.
#1 insight for scaling with BRRRR: Jump before you’re fully ready. You’ll never know 100% of everything—move forward with support and figure it out as you go.
Favorite restaurant in Columbus, OH: Lalibela
Next Steps
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Grab Jessie’s book Rentals Made Easy on Amazon
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Join her Facebook group for free resources and deal support
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Explore how BRRRR + systems can unlock financial freedom with less personal capital
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