Peter Murphy Lewis is a seasoned marketing strategist with over 20 years of experience helping businesses scale through data-driven systems. As the CEO of Strategic Pete, he specializes in creating marketing frameworks that turn leads into loyal clients. With a background spanning SaaS, fintech, healthcare, and even zoos, Peter has a unique approach to cross-industry marketing strategies.
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Key Takeaways:
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A strong brand is more important than a big marketing budget—word of mouth is key.
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AI and attribution are major disruptors in marketing, forcing businesses to rethink strategies.
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LinkedIn is an underutilized platform for organic reach and networking.
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Solo entrepreneurs should focus on one or two platforms instead of spreading themselves thin.
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Tracking simple, actionable metrics is crucial for adapting to market shifts.
Topics:
Building a Strong Brand vs. Relying on Ads
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A brand is what people say about you when you’re not in the room.
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Big budgets can amplify a message, but a great reputation and service will sustain a business.
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The shift toward organic engagement on platforms like LinkedIn.
Marketing Challenges and AI Disruption
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AI is reshaping marketing, creating efficiency but reducing personal touch.
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Attribution is harder than ever, making it difficult to track what really drives conversions.
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Small businesses with strong brands are competing better against larger firms with big ad budgets.
Optimizing Marketing for Small Businesses
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Focus on one or two platforms where your audience is most active.
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LinkedIn is ideal for professionals, investors, and B2B connections.
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SEO has changed—it’s no longer as effective as it was two years ago.
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Use interns and growth communities to expand reach with limited budgets.
How to Identify and Adapt to Market Disruptions
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Set up a simple scorecard to track engagement, website visits, and conversions.
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Stick with marketing strategies for at least three months before pivoting.
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Surround yourself with smart people who offer valuable insights without trying to sell you something.
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Round of Insights:
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Failure that led to success: Was rejected from an elite Oxford exchange program for being “too arrogant,” which taught him humility and self-awareness.
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Digital resource: Breakcold, CopyClub, Rhodium Network, Dynamite Circle.
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Book recommendation: The 5 Love Languages by Gary Chapman—helps with communication in business and life.
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Daily habit: Focuses on being the most helpful person in every room.
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#1 Insight for marketing in today’s environment: If you’re the most helpful person in the room, you’ll always be successful.
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Favorite place to grab a bite in Wichita, KS: Tanganyika Wildlife Park’s restaurant.
Next Steps:
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Connect with Peter on LinkedIn (Peter Murphy Lewis).
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Visit his website: Strategic Pete to see his marketing playbook in action.
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Explore resources like Growth Mentor and Copy Club for expert insights.
Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.