In this episode of Blessed + Bossed Up, Tatum shares a powerful message originally delivered during the Christian Content Creator Town Hall. She breaks down the difference between content creation and thought leadership, urging Christian entrepreneurs to shift their focus from chasing trends to establishing influence that truly shifts culture.
Key Takeaways:
- The love-hate relationship many entrepreneurs have with social media
- Why building solely on platforms you don’t own is risky
- The dangers of social media for mental health and business sustainability
- The Lord’s call for Christians to be thought leaders, not just content creators
- The difference between thought leadership and content creation:
- Thought leaders shift culture; content creators follow trends
- Thought leaders provide original insights; content creators focus on visibility
- Thought leaders build authority and intellectual property; content creators depend on algorithms
- Thought leaders monetize through high-ticket offers, consulting, and speaking engagements
- Biblical examples of thought leadership, including Jesus, Paul, and Nehemiah
- Actionable steps to transition from content creator to thought leader
Practical Steps to Shift to Thought Leadership:
- Create transformational content – Focus on depth, insight, and teaching rather than just trends.
- Develop original frameworks & methodologies – Build a unique approach to solving problems in your niche.
- Establish a signature thought leadership platform – Choose a long-form format like a podcast, book, or newsletter to house your expertise.
- Build a community – Thought leaders cultivate deeper engagement beyond just followers.
Resources Mentioned:
- Join the Purposed to Podcast Program: The only cohort of 2025 is now open for enrollment! Work with Tatum to develop your podcast and thought leadership. https://www.videoask.com/fsq9j855v
- Study Guide: Homework! Dive deeper into biblical thought leaders: Moses, Nehemiah, Daniel, Esther, Solomon, John the Baptist, and Paul.
Final Encouragement:
If you've been frustrated with social media, struggling with content consistency, or feeling like you're just chasing the algorithm, this episode is for you. God has called you to be more than a content creator—He wants you to be a thought leader. Seek Him, embrace originality, and build something that lasts beyond platforms and trends.
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