After only a few years in the industry, he had already built an empire. In his head, he was a real estate god and had created a lifetime of cash flow. Then, the crash of 2008 shook the entire economy. Rod Khleif crashed and lost $50 million dollars. With such a loss, he shifted his gears and focused on his mental makeup. Armed with a $50 million dollar lesson, he learned from his mistakes and dove straight into investments. To date, Rod had successfully used real estate to create a lifetime of cash flow that also gives him opportunities to help others. He is the host of the #1 real estate podcast, Lifetime Cash Flow Through Real Estate Investing. On this episode, he passionately shares his business and life lessons and what he looks for in a target market.
Key Market Insights
- Moved to Denver, CO as a six-year old impoverished Dutch immigrant
- Became a broker at 18, and earned over $100k in the third year of his career
- Had a $17 million net worth in the year 2006
- Built portfolio of 800 houses and multiple apartments in 2006-2008, scattered two hours North & South of his residence
- Lost $50 million in the crash of 2008
- Started a litigation support company after the crash, and helped build law firms in four states that turned into a 10-million dollar business
- After completely shifting gears, he started investing in real estate again
- Lesson learned: Focus on the cash flow, not the value
- Goal Setting: Clearly define what you want and why you want it. Then, focus on that on a regular basis
- Currently owns over 2000 homes and apartment buildings
- Built over 22 businesses in his 40-year business career
- Host of the No. 1 Real Estate Podcast, Lifetime CashFlow Through Real Estate Investing with over 3.6 million downloads to date
- Study location through these levels: regional, neighborhood, and property
- Location conditions: Job and population growth, income levels, zoning restrictions, current and planned infrastructures, etc.
- Call the chamber of commerce and ask who’s moved in and who’s moved out
- Real Estate Podcast: Includes experts and novices in the industry, and a weekly topic on Psychology of Success
- Free Ebook: How to Create Lifetime CashFlow Through Multifamily Properties – Text Rod to 41411
- Passionate about giving back. Fed 60,000 children for the last 18 years over the holidays
- Currently helping 1,500 local children by giving backpacks filled with school supplies
Bull’s Eye Tips:
Winning Your Market: Love what you do. Be passionate.
Tracking Marketing Changes: Read local publications. Keep your fingers on your posts.
Daily Habit: Practice gratitude. Visualize. Declare that it will be an awesome day.
Resources:
Free Ebook: How to Create Lifetime CashFlow Through Multifamily Properties Website Download or Text “Rod” to 41411
Book Recommendation:
Never Split the Differences by Chris Voss
The Five Love Languages by Gary Chapman
The Slight Edge by Jeff Olson
Turning Pro by Steven Pressfield
Winners Never Cheat by Jon Huntsman
Digital Resources
Tweet This:
“If you’re the last man standing when the music stops, you’re in trouble.”
“To be a success at anything you’ve got to push yourself. You’ve got to get uncomfortable.”
“Success without giving back beyond yourself is empty.”
“Where focus goes energy flows.”
Places to Grab a Bite:
Connect with Rod:
Website: https://rodkhleif.com/
Facebook Group: MultifamilyCommunity.com
Leave us a review and rating on iTunes or Stitcher. Be sure to check out more info at TargetMarketInsights.com.