Joe Fairless is a full-time real estate investor who controls over half a billion dollars of real estate in Dallas-Fort Worth and Jacksonville. He’s built the “Best Ever” platform to include the world’s longest-running daily podcast, a monthly meetup, three books, and an annual conference. As our first two-time guest, Joe shares why he launched the Best Ever podcast and his secret to building a powerful brand behind the platform.
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Key Market Insights
- Initially launched the podcast to get his name out as a real estate investor
- Benefits are lessons learned and relationships
- Interviewed over 1,500 real estate investors
- Consistently growing potential friendship network
- Consistency building the “Best Ever” moniker into a brand
- Tim Ferris talks about having 1,000 passionate fans
- Be specific about how you are differentiating from the pack
- How many podcasts are consistently providing content
- Identify who you want to talk to and how you are uniquely valuable to the audience
- Unique value is “no fluff”
- People don’t follow through because they don’t love the process
- The key is to make chocolate milkshake as healthy as celery – make what’s healthy for us also delicious
- Building a brand requires loving the process – enjoy what you’re doing
- Enjoy getting to the meat of conversations, not the fluff
- Find your unique spin
- Think about the things you like in this business
- Bringing on partners should not be an excuse
- Play to your strengths and bring in key members
- Tie into a larger platform when you get started for distribution
- Creating for the sake of creation, but not something that is ownable
Resources:
Tweet This:
“I want to be selectively popular, not generally popular”
“The key is to make chocolate milkshake as healthy as celery – make what’s healthy for us also delicious”
“Building a brand requires loving the process – enjoy what you’re doing”
Connect with Joe:
Website: www.joefairless.com
Podcast: The Best Ever Real Estate
Email: info@joefairless.com
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