At the grio agency, we often warn our clients against the dangers of competition.
We remind them that when you compete, you often use your competitors as a reference for what you should do, instead of focusing on those you seek to serve and trusting in your own vision.
But it would also be foolish to completely ignore other players in your industry.
So we advise them to think of their competitors not as enemies but as allies that are out to solve the same fundamental problem for customers. Allies that simply have different points of view, approaches and solutions.
We call it Competitive Allyship.
Just Her Rideshare is a perfect illustration of Competitive Allyship in action. Kimberly Evans isn't focused on beating her mighty competitors or on building the next unicorn.
Her focus is on obsessively and generously serving a segment of the market that, for too long, has been neglected.
So this is not a David vs Goliath story. Hers is a story about purpose and community building.
Kimberly Evans is a serial entrepreneur, community builder, founder and CEO at Just Her Rideshare , Inc.
While many deemed the number of attacks on women using rideshare services concerning but statistically insignificant to justify systemic change, every new story about a woman being attacked or harassed only created more urgency for Kimberly to act.
With features like S.O.S, which makes it easy to notify the police or a person of contact when you are in an emergency situation, or Track My Ride, which gives you the ability to share your itinerary with a loved one, Kimberly is committed to giving every woman a safer and more comfortable alternative to ridesharing.
And it's not just the riders Kimberly wants to empower. By hiring primarily women drivers, Kimberly's vision is to create a community of empowered women uplifting and looking out for other women.
Before starting this company in 2020, she founded three other companies, all while building a career with the United States Postal Service, where she spent 21 years in distribution, client support and management.
Empathy-Led EP22/S02
Learn more about Just Her Rideshare
https://www.justherrideshare.com/