#337: Dry January + finding inspiration in the group chat can lead to a compelling fresh start.
In this week’s episode of The Business of You series, I’m joined by the founders of Sensori. Three best friends who took their business idea out of the group chat and into the world. Built on their shared curiosity around wellness, Shanna, Ashlyn, and Darean built a fast-growing functional beverage brand.
We talk about what it really looks like to build a business with your friends, the messy middle of figuring it out as you go, and why sometimes the smartest move is to move fast and trust that you’ll figure the rest out along the way.
From putting the first formulation on a credit card to raising their first round of capital and navigating the very real challenges of scaling a product business, this conversation highlights the what it actually takes to go from idea to execution without sugarcoating or glamorizing the early stages.
This episode is for you if:
- You’ve thought about starting something with your friends and wondered if the idea in the group chat could become a real business.
- You’re curious what it actually takes to launch a physical product.
- You want an honest look at funding a business and betting on yourself.
- You’re interested in cutting back on alcohol.
- You want to understand how founders handle selling out of inventory.
- You want insight into scaling from DTC to retail and distribution.
- You’re building a brand and trying to turn audience into revenue.
Episode Links:
- To learn more about Sensori visit: https://drinksensori.com/
- Follow Sensori on Instagram: https://www.instagram.com/drinksensori
- Follow Sensori on TikTok: https://www.tiktok.com/@drinksensori
- Read Darean’s pick, Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by Chris Yeh and Reid Hoffman
Sponsors:
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This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
Produced by Dear Media
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