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Want to go viral? Inclusive marketing is key, with Happy Money CMO Sadira Furlow

podcast December 6, 2022


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Sadira Furlow’s work with brands like Frito Lay, Coca-Cola, Verizon, and MillerCoors (to name a few) and developing iconic campaigns like PepsiCo’s ‘puppymonkeybaby’ Super Bowl commercial resulted in accolades like Adweek’s Brand Genius, AdAge’s Women to Watch, and Savoy’s Top Influential Women in Corporate America. Her recipe for success? Sadira says diverse teams are the best way to create campaigns that break the internet. As the Chief Marketing Officer of Happy Money, she’s spreading the word about their people-first approach to lending with inclusive marketing practices that are approachable and caring. In this episode, Sadira discusses systemic issues in lending, marketing debacles and how to avoid them, and how she found her dopeness and a path forward as the only one in the room.

Diversity Beyond the Checkbox is brought to you by The Diversity Movement, hosted by Head of Content Jackie Ferguson and is a production of Earfluence.

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