So…how ya’ll New Year’s resolutions going? Today we’re talking fitspo and how fitness brands can leverage user motivation. Walk and talk with us on the Creative Block!
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[Show Notes]
Summary: This episode explains how “marker moments” make the difference (05:10) in brand experiences and with our own fitness goals (09:00) So we each tried new fitness products (16:30) and discussed how brands like Nintendo Peleton and YouTube (20:20) can design for the psychology of motivation and appeal to their customers (33:30).
Communitea 1 (16:05) Mental health is fitness, too!
Communitea 2 (32:45) Live Rich (2017) Documentary
Other Links
https://sweatco.in
https://www.verywellmind.com/what-is-self-determination-theory-2795387
