Episode #12 with Mac Mabidilala who is Head Of Research at Trade Intelligence, a leading provider of retail business research, insight and capability building solutions in and across Africa.
What We Discuss With Mac Mabidilala
- What are some of the nuances unique to African retail?
- What is the significance of informal retail in Africa?
- How should we integrate offline and online retail channels in Africa?
- Which retailers are succeeding in Africa, and what have they done differently to achieve success?
- And much more…
Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss How an Innovative Startup Is Driving Financial Inclusion for Women in Africa with Ifeoma Uddoh? Make sure to check it out!
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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Mac on LinkedIn at MacMabidilala, and Twitter @TradeTatler
Please visit the ETK Group website for more information on how to improve your chances of successfully entering African markets: www.etkgroup.co.uk