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In this episode of the Social Proof Podcast, the host discusses the importance of identifying a niche in the car rental business. He emphasizes the need to cater to the preferences of the target audience rather than personal preferences. The guest, a successful entrepreneur in the car rental industry, shares his experience and explains why he is not a scammer. He highlights the legitimacy of his business, including having a physical warehouse and being easily found on the first page of Google. Tune in to learn more about building a legit business in the car rental industry.
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00:00 Start
02:03 Exotic car rentals.
04:14 Exotic cars and overhead.
07:01 Renting luxury cars for profit.
09:25 Cost of driving exotic cars.
12:03 Cell phone tower acquisition.
15:54 Losing the business.
18:15 Rebuilding after career setbacks.
20:28 Pandemic preneurs and business understanding.
24:02 Acquiring and strategizing car purchases.
28:19 Risk management and car trackers.
29:17 Long term rentals and marketing.
32:19 Define your target audience.
34:59 Defining Your Target Audience.
38:37 Minimum benchmarks for profitability.
40:52 High ticket customers don't mind.
43:08 Still paying for impounded car.
46:38 Rental car addiction.
49:06 Paparazzi and ethics.
52:15 Debt and financial struggles.
57:04 Lula will cover it.
59:08 Personal credit car rental mistakes.
01:02:25 Transitioning from Turo to private rentals.
01:05:28 Real estate and academy growth.
01:06:57 Private car rental business.
01:10:08 Measured growth.
#entrepreneur #smallbusiness #podcast #howto
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