Craig Whitely, known to the world as Craig The Barber® is the founder of Burke Avenue. Craig the Barber® is Hollywood’s top source for men’s grooming needs. He's worked with several prestigious salons and barbershops in the Los Angeles area where his clientele grew to include many of Hollywood’s most famous faces and names He's lent his services to events such as Diddy’s annual 4th of July “White Party” and Michael Jordan’s Celebrity Golf Tournament.
He's a frequent contributor to Men’s Health magazine. Craig has served as the spokesperson for two global brands, Lab Series by Estee Lauder and Philips Norelco, He creates, produces and hosts exclusive how-to videos for eHow™ Style. He is a contributing educator to the Paul Mitchell Schools and he has flown around the world to consult with corporations.
TheMensRoom.com, is a site dedicated to the art of barbering and style for men. Without a doubt, a very accomplished professional and an all around great person, who I'm excited to have had, to share some of his wisdom with us.
In this episode, we discussed:
- When he first discovered his desire to become a master barber
- Why he didn't pursue barbering straight out of college
- Something he feared on his journey that he had to overcome to experience growth in his business and what he did to overcome those fears
- The point he moved from being a barber in a shop to becoming a registered trademark & grooming expert
- How/why he built themensroom.com and his social media community
- His routines and daily rituals
- A failure on his journey, how he overcame it and got back on track
- What social media has done for his brand
- How he keeps from getting stuck in a comfort zone
- How he manages goals & holds himself accountable to achieving goals
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