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Pivoting from B2C to B2B, Property Management Tech

podcast March 19, 2024

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Have you ever struggled to find reliable contractors for your home repairs? You’re not alone! In this episode, we’ll hear from Bo Lais, the CEO and founder of Lula. He started out helping homeowners but discovered a hidden goldmine in the property management industry.

Bo and his wife faced the same challenge as many homeowners: finding qualified contractors. This led them to create a platform to connect homeowners with reliable professionals. But what they learned along the way was even more valuable.

Tune in to hear Bo’s story of pivoting his business, the challenges of competing in the property management marketplace, and how Lula ultimately found success by focusing on property management. We’ll explore the challenges and triumphs of this strategic shift, including:

  • Why saying no to a high volume of customers can be the smartest decision
  • How AI is revolutionizing work order management
  • The importance of deep integrations with property management software
  • Successful go-to-market strategies for a niche industry
  • Building a winning team with core values at the forefront

This episode is packed with valuable insights if you’re a property manager, entrepreneur, or someone who’s ever battled unreliable contractors.


Find Startup Hustle Everywhere:



This episode is sponsored by Full Scale:



Visit the Lula website: 



Learn more about Bo Lais:




Highlighted Discussion Points

  • Pivoting from B2C to B2B and the challenges faced. 0:31
  • Competing with lead generation platforms in the home repair industry. 4:35
  • Marketplace challenges and pivoting to focus on property management. 7:46
  • Software development for property management companies. 14:50
  • Go-to-market strategies for a niche industry. 19:32
  • Partnerships and business model evolution in property management. 24:08
  • Focusing on property management services and turning down distracting opportunities. 29:35
  • Hiring, core values, and growth strategy for a successful tech company. 34:37
  • Niche business software and software development. 38:05


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