SportsBusiness Daily/Journal’s Michael Smith joins to analyze this week’s huge news: Learfield acquiring Spectra & shifting back to the Paciolan brand. Smith runs through the synergies & where Learfield’s existing partnership portfolio could help win more ticket business for Paciolan. Smith also touches on the competing paths for Learfield & IMG College over the last handful of years. More from Smith on Monday.
Michael Smith | Featured Author | SportsBusiness Daily/Journal
