@1QLeadership Question: Are corporate partnerships always about advertising exposure?
Jazmin Elliott, Director of Corporate Sponsorships and Marketing at Norfolk State athletics, discusses her thought process when looking for companies to partner with the department. She finds areas of alignment between the company and the university, that go beyond just advertising exposure.
- national brands don’t need Norfolk State for exposure
- impactful relationships between a company and student-athletes are always top of mind
- “In business and personal relationships, when you make their ROI just as important as your ROI, people will try their best to help you succeed.”
Elliott gives an example of a synergistic relationship with a corporate partner where both parties value a lot more than just the transaction of money. Her overarching philosophy is that people should always be a part of the formula for maximizing return on investment. – One Question Leadership Podcast – Tai M. Brown