Discover the problem that lead Sarah Ribner and her life long friend and partner, creating their product.
In this conversation, we discuss what went into them building their pitch and the research required to not only get featured but negotiate a winning outcome with one of the sharks. Sarah shares how they went from doing 500 units prior to the airing, and experienced an almost immediate back order of over 120,000 units. You've got to hear about the challenges they faced and what they did to help calm the customer service headaches that developed as a result.
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Business partners since their lemonade stand in elementary school, Sarah Ribner co-founded PiperWai Natural Deodorant with her childhood friend, Jess Edelstein. Sarah began her journey with wellness almost a decade ago, as a solution to her skin sensitives, allergies and general lethargy. She transformed her health through clean eating, nontoxic personal care products and dedication to an active fitness regimen. Until three years ago, an effective natural deodorant was the missing piece in her quest to lead a healthy lifestyle.
Sarah is a recent graduate of Columbia Business School, and a certified aromatherapist. She currently resides in NYC.
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