GIVELIFY
“Give, and it will be given to you. A good measure, pressed down, shaken together and running over.” Luke 6:38. In 2020, charitable giving generated more than $470 billion. But, giving to a good cause is not always easy. Great marketers identify a need – and fill it. That’s just what Wale Mafolasire, did when he wanted to contribute more than he had in his pocket to the church offering. His solution – a fusion of finance and technology (FinTech). In 2013, he launched “Givelify” – a mobile app that seamlessly allows people to give to faith-based & non-profit organizations. Wale joins our co-hosts for this conversation that celebrates the success of charitable giving and its ability to capture real time giving and responses; provide receiving organizations with transparent analytics & centralized recordkeeping; while tapping into a new generation of givers.
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