In this episode, we dive deep into the entrepreneurial journey of transforming a small business into a powerhouse. Mike Williams Co-Founder shares the story of starting Flake Bake and the strategies that led to their success. Here are the key topics we discuss:
- Starting Flake Bake: Learn how the business was founded and the initial challenges faced.
- Pivoting to One Product: Discover the decision to focus on a single product and how it impacted the business.
- Gaining a Local Reputation: Hear how Flake Bake built a strong local presence and loyal customer base.
- Surviving COVID: Explore how the business adapted to the challenges posed by the pandemic.
- Creating Systems to Grow the Business: Understand the processes put in place to drive efficiency and scalability.
- Signing Up for ALDI’s Next Big Thing: Learn about the experience of joining ALDI’s program and the opportunities it brought.
- Working with ALDI: Get insights into the collaboration with ALDI and how it impacted the business.
- Father & Son Relationships: Explore the dynamics of working with family and the value it brings.
- Working in Family Businesses: Discuss the unique aspects of running a family business.
- Co-Manufacture Support: Learn about the importance of partnerships in manufacturing and distribution.
- Networking & Social Media: Discover the power of networking and leveraging social media to grow the business.
- Working with Influencers: Explore the impact of influencer partnerships on brand awareness and sales.
Mike Williams & Flake Bake can be reached here:
https://flakebake.co.uk/
https://www.instagram.com/flakebakepatties/
The Cashflow Show can be reached here:
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Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke
Website: https://www.prmsltd.co.uk
Email: info@prmsltd.co.uk
Twitter: https://twitter.com/prmsltd
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Our theme music is called “The Mediator – aka Theme from The Cashflow Show” [PRS] and “Better Call Clayton” [PRS]
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“What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd
(c) Clayton M Coke /PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved