Elzie and Tam Lawrence, a Media and Public Relations expert dive into the different types of media in the business world and their relevance to business owners and entrepreneurs. Tam explains the meaning and differences between owned, paid, and earned media. Owned media refers to content generated by users based on their experience, while paid media is content that is bought or sponsored. Earned media, on the other hand, is news coverage by mainstream media. Earned media, Tam believes, is the most credible since it is backed by empirical data and supported by truth. She emphasizes that consumer trust is crucial, and earned media is the most effective way to gain it.
Listen to this mini-episode to hear more about the different types of media in the business world and understand the role of each type in shaping your brand’s image and messaging.
Highlight:
01:10 – I would always have to go with earned media because earned media gives you the accountability or the credibility that you need in order for you to get the consumer’s trust. To earn the consumer’s trust, earned media is always going to probably trump all the others.
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