In the episode of ‘The UpNUp Podcast’, Co-owner of premiere retail apparel boutique ‘ETC Tacoma’ (@etctacoma), Umi Wagoner, takes us on a journey of two friends who leveraged their likeminded taste for fashion into an established brand and business. From starting out selling streetwear apparel in high-school and college, they were able to reach a greater goal of building a high-end retail store that could serve as a staple in their community of Tacoma and beyond. Whether it’s about how they sustained through the early entrepreneurship obstacles or providing opportunities for young creatives by opening up their store for their community to have a space to call home, the story of ‘ETC Tacoma’s emergence is definitely one to keep us all on #TheUpNUp
‘Dress to Impress, Dress to I N V E S T’ w/ ‘ETC Tacoma’
