Launching a new product, service, or event? Your content strategy plays a critical role in your success. In this episode of the Girl Get Visible Podcast, Akilah Thompkins-Robinson breaks down how long-form content can supercharge your launch strategy—not just from an SEO perspective but as a tool to educate, nurture, and convert your audience.
Akilah also shares insights on the 5 types of blog posts you need to have on your website to maximize revenue during your launch. Whether you’re gearing up for a Black Friday campaign, unveiling a new offer, or hosting a webinar, these posts ensure your audience is informed, excited, and ready to take action.
Key Takeaways:
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The Power of Long-Form Content for Launches:
- Educate and Inform: Long-form content allows you to dive deep into topics, answering audience questions and positioning yourself as an expert.
- Build Trust: By addressing pain points and offering valuable insights, you create credibility and connection.
- Support the Customer Journey: From awareness to decision-making, long-form content provides the resources your audience needs to confidently choose your offer.
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SEO and Beyond:
- While long-form content is excellent for driving organic traffic over time, its benefits extend to other aspects of your launch. It provides a foundation for repurposing content into emails, social media posts, and even webinar scripts.
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Timing is Key:
- When you Start publishing your long-form is key to gaining traction in search engines and building momentum with your audience.
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The 5 Blog Posts You Need for a Successful Launch:
- The 5 post types shared in the episode to prime your audience for the launch and provide additional launch content you can reuse to help new audience members convert faster.
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Content as a Revenue Driver:
- These blog posts aren’t just about traffic—they guide your audience through the buying journey.
- Done right, they work together to address objections, inspire action, and make your offer a no-brainer.
Actionable Steps from the epsiode:
- Map out your launch runway with content topics that align with your audience’s needs and your offer’s unique value.
- Start creating your five essential blog posts now to maximize your launch’s impact.
- Repurpose your blog content for emails, social media, and other marketing channels to extend its reach.
Connect with Akilah:
- Website: GirlGetVisible.com
- Instagram: @girlgetvisible
- SEO Tools: SEO Assist
Ready to take your launch strategy to the next level? Tune in to learn how long-form content can transform your results and help you maximize revenue!