They opened the first urban day spa in California in 1984, convinced an entire culture that rest was medicine, and built a skincare line that has touched over 5 millionfaces. Bill & Theresa Armour are the Co-Foundersof Burke Williams and the people behind H2V, and in this episode of Leaders and Learners we get into everything: the early days of building an industry from a parking garage, the shift from pampering to preventative wellness, why yourskin barrier is basically your body’s first press conference, and what 40 years of real-world results look like when you lead with science and human dignity atthe same time. This is not a spacommercial. This is a leadership and longevity conversation.
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