In this Girl Get Visible Podcast episode, Akilah sits down with Ayesha Patrick, a social media influencer, author, and passionate advocate for psoriasis awareness. Ayesha shares her inspiring journey from becoming an accidental influencer influencer using her platform to advocate for important causes. With a focus on integrating personal experiences with social media strategies, Ayesha’s story is a masterclass in building a personal brand and using visibility for social impact.
If you’re a professional woman or entrepreneur aspiring to become an authority in your industry, this episode is a must-listen. Ayesha’s journey exemplifies how you can blend your passions, personal stories, and professional pursuits to make a meaningful impact. Whether you’re looking to amplify your advocacy work or enhance your business presence on social media, Ayesha provides actionable insights and real-world examples that can guide you on your path to becoming a recognized leader.
What you’ll learn about Influence and Advocacy in this episode
- The importance of having the right team and tools in place to make your content creation sustainable.
- The importance of bringing awareness to your important causes like Ayesha did for psoriasis within communities of color.
- Balancing multiple passions and causes with a professional career.
- Building a personal brand that authentically represents your multifaceted life.
- The role authenticity plays in creating content and building a personal brand
- How can professional women integrate advocacy and personal causes into their business and social media strategies?
- What metrics and tools does Ayesha rely on to measure success and optimize her content strategy?
Ways to Connect with Ayesha
- Connect with Ayesha on Instagram: (https://www.instagram.com/sisterswithpsoriasis)
- Learn more about Culture Clix Media: (https://www.instagram.com/cultureClix media)
- Ayesha’s LinkedIn: https://www.linkedin.com/in/ayesha-patrick-msm-psal-12a06a42
Join the conversation in the SEO Growth Mob Facebook group, where you can connect with other like-minded professionals and entrepreneurs working to get visible and make an impact. Share your thoughts on the episode and explore new strategies to elevate your brand and advocacy efforts.
Final Words:
Remember, it’s about taking the first step. Fear forward, fail forward, and embrace your journey to visibility. As Ayesha says, the only way to know if something will work is to try. Don’t wait for everything to be perfect; start with what you have and let your journey unfold.
More about our guest Ayesha Patrick:
Ayesha Patrick, a New Jersey native, wears multiple entrepreneurial hats. Co-owner of Hive Vibes Lifestyle and Culture Clix Media & Photography, LLC, she’s a Content Creator, Copywriter, and Social Media Manager. Additionally, she serves as the Brand Development Manager and Partnership Coordinator for an emerging fitness brand. Ayesha’s diverse roles extend to her favorite side hustle, Bargain Bae Boutique, where she thrives in thrift and resale across various platforms. Beyond entrepreneurship, she’s a public speaker and contributing writer for Plaquepsoriasis.com, Healthgrades, and webMD. Invested in health and wellness, Ayesha actively supports the National Psoriasis Foundation, advocating and mentoring for women of color with psoriatic diseases. Filling a gap in resources, she founded The PsoriaSis Collective and established an online support group called Sistas With Psoriasis. Currently, Ayesha contributes as a Patient Research Partner in a 5-year psoriatic disease study led by the University of Rochester. Guided by Matthew 6:33 and Ecclesiastes 11:2, Ayesha integrates these scriptures into her life and business, steering her through various ventures with purpose and conviction.