In this episode of The Cashflow Show Extra, host Clayton M Coke talks to Neil Rogers, the Vice President of Marketing and Sales at Rogers Marketing and the acclaimed author of Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar. Neil shares the lessons behind his book, which intertwines engaging personal stories with timeless sales strategies. They dive into the art of meaningful relationship-building, the Positive Activity Process, and how owning your challenges can create business success. Whether you’re in sales, entrepreneurship, or just seeking personal growth, this conversation offers a treasure trove of actionable insights.
Show Notes
Key Topics Discussed:
1. Bar Tips: The Story Behind the Book
- Why Neil wrote Bar Tips and the lessons readers can expect to take away.
- Blending storytelling and actionable advice to create a unique guide to success.
- How his experiences behind the bar influenced his approach to relationship-building and sales.
2. The Power of the Positive Activity Process
- Neil’s system for achieving consistent sales success.
- How activity builds momentum and generates opportunities over time.
- Staying adaptable while sticking to measurable daily goals.
3. Building Meaningful Client Relationships
- Why authentic connections are the key to long-term business success.
- Personal touches like direct mail that stand out in a crowded digital world.
- Tips for respecting prospects’ time while showing genuine interest.
4. Lessons from Sales and Life
- Insights from Think and Grow Rich and The Four Agreements that have shaped Neil’s career.
- Why solving problems humbly and effectively matters more than being “right.”
- The balance of persistence and tenacity in sales.
5. Practical Tips for Success
- Creating a 90-day plan to track your daily sales activities.
- Leveraging both modern and traditional sales techniques to maximize results.
- Using the theory of seven touches to build relationships that last.
Where to Find Neil Rogers:
- Book: Grab your copy of Bar Tips on Amazon
- Email: Contact Neil at neil@rogmark.net for a free workbook or to join his mailing list.
- Webinars: Stay tuned for upcoming sessions by emailing Neil to get on the list.
- Speaking Engagements: Book Neil for inspiring talks at your next corporate event.
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