#351: I’m sitting down with Lisa Price — founder of Carol’s Daughter — to talk about growing, pivoting, and changing direction publicly.
Lisa has been building Carol’s Daughter for 33 years. She’s navigated equity partners, a major acquisition, public scrutiny, and ultimately buying her company back on her own terms. And through all of it, she’s operated from a practice she’s had long before it had a name — acting as if.
We talk about what it actually looks like to claim something before you can prove it. The gratitude practice that rewired how she moves through hard seasons. What she learned about her own role when she became a “small fish in a big pond.” And why the easiest, most peaceful deal of her career only felt that way because of everything hard that came before it.
This isn’t a story about random luck. It’s a story about preparation, posture, and trusting yourself enough to decorate the tree and make the cookies while you’re waiting on the yes.
This episode is for you if…
- You’re holding the vision of something you’re building
- You’re in a season of waiting and struggling to stay grounded in what you know is coming
- You’ve been through something hard in business and are trying to make sense of what it was for
- You’re learning how to tell the difference between the right opportunity and just any opportunity
- You’ve outgrown hustle culture but haven’t fully landed on what replaces it
- You want to build with peace, not just with ambition
- You’re navigating public perception of something you’ve poured your whole self into
- You’re ready to stop performing confidence and start actually practicing it
Episode Links:
- Follow Lisa on Instagram: https://www.instagram.com/iamlisaprice/
- Follow Lisa on TikTok: https://www.tiktok.com/@iamlisaprice?lang=en
- Follow Carol’s Daughter on TikTok: https://www.tiktok.com/@carolsdaughter?lang=en
- Visit the Carol’s Daughter website: https://carolsdaughter.com/
Sponsors:
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Connect with Les:
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- Visit our website at shessoluckypodcast.com
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
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