In this episode of Black Businesses Matter, I speak with Ramatu Kandakai an MBA holder from Johns Hopkins, who excels in marketing for both B2B and B2C markets. Her passion for marketing trends and personal branding is highlighted by her brand 'mytutucents' and 'Tutu Brand Strategies’. Ramatu has collaborated with brands like Ziploc, Bacardi, and Google+.
Ramatu offers a glimpse into her personality growing up explaining her struggles with public speaking. She states that ‘Club House’ a platform that was released during the pandemic aided her and developed her public speaking skills. Ramatu highlights brands that have created favorite campaigns emphasizing the importance of authenticity and the use of audio when producing an impactful campaign. Ramatu explains the origin of the name of her brand 'Mytutucents' being a combination of her nickname and a play on “my two cents”. Ramatu generously shares her expertise through an insightful ebook, accessible on her website. This resource serves as a guide, delving into the essential elements of crafting a compelling brand story and offering practical advice on articulating one's narrative effectively.
Ramatu has strategically carved out her niche, targeting black women who aspire to amplify their voices and monetize their passions.
If you want to learn more personal branding and the importance of brand story this is the episode for you!
IN THIS EPISODE, I TALK ABOUT…
What was Ramatu like as a child?
What was her favorite campaign?
What does Ramatu think about big brand marketing?
What is ‘Mytutucents’?
How to find her E-Book Crafting Your Brand Story: A Step-by-Step Guide to Stand Out and Succeed"
What brings Ramatu joy?
Why do black businesses matter?
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To connect with 'Mytutucents' and 'Tutu Brand Strategies':
Visit the website:/www.tutubrandstrategies.com
Follow them on Instagram: http://instagram.com/mytutucent
To connect with Ramatu Kandakai:
Connect with her on Linkedin:https://www.linkedin.com/in/rkandakai/
Be sure to follow our podcast on Instagram. I can't wait to see you join us and take the pledge of #black businesses matter
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