This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores.
In this episode she shares:
- How she established a presence in seven major retailers across the U.S. and Canada including Walmart and Target
- The ins and outs to becoming a licensed character brand, and the major benefits that come along with it
- Why she doesn’t solely rely on social media for marketing and what really helped put her on the map
Check out this episode and others on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
- Afro Unicorn Instagram: https://www.instagram.com/afrounicorn_official/
- April Showers Instagram: https://www.instagram.com/gotaprilshowers/
- Afro Unicorn Facebook: https://www.facebook.com/afrounicornofficial
- Afro Unicorn LinkedIn: https://www.linkedin.com/company/afro-unicorn/
- April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/
- Afro Unicorn Website: https://afrounicorns.com/
This episode is brought to you by Shopify. Go to shopify.com/hustlepro for a $1/month trial period and get full access to Shopify’s entire suite of features.
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Announcements
Join our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media Info
- April Showers Instagram: https://www.instagram.com/gotaprilshowers/
- April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/
Hosted on Acast. See acast.com/privacy for more information.