When you’re starting a business, it’s easy to feel like you need to look the part before you fully understand what your business even is. And for Black entrepreneurs, that pressure hits different. We’re often expected to appear polished and professional from day one, even when we’re still figuring things out behind the scenes.
The thing is, visuals won’t fix confusion. A great logo and a sleek website won’t do much if you can’t clearly explain what you offer, who it’s for, and why it matters.
In this solo episode, Monique is breaking down why clarity should always come before branding. She’s walking you through the exact questions you need to answer before spending a dime on design.
THINGS YOU’LL LEARN DURING THIS EPISODE:
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Why branding feels like the first step and why that’s not where you should start
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The three core questions you need to answer before working on your visuals
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How to use real conversations and feedback to sharpen your clarity
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A simple formula to clearly explain your business in one sentence
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When to know it’s actually the right time to invest in your branding
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