Did you get an email (or two) from Amazon about their “new” SIPP program? Many sellers received these emails in December 2023 and February 2024 inviting them to join the program, also known as “Ship in Product Packaging.” We’re not signing up, and we don’t recommend it to most sellers, either. Tune in to today’s episode to hear why we’re opting out and which (very limited) sellers could benefit from opting in.
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